Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Class Schedule

All classes are held at the College Conservatory of Music building at the University of Cincinnati.

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Recent events


11/30/2011      I've been thinking about the future

Review of concepts as well as new ideas for where we are heading on the internet. read more »

11/16/2011      Going Viral, Going Mobile

Viral Marketing was first coined for Hotmail, which included their little tag at the bottom of each email message--now Viral Marketing is one of the most sought after phenomenas on the web. But are they truly accidental, or can they be planned? read more »

11/9/2011      Web 2.0: Building and Online Community

Online marketers are slowly discovering that people don't want to just use the web for information, they want to provide it as well. From reviews to tips, news and articles, some of the most succesful websites focus on their community for content. (No Traci) read more »

11/2/2011      Changing Channels: Blogs, Podcasts, RSS, and Online Video

Gone are the days when Arts Marketers had to rely on television and print to carry their message. Now, you can send your message directly to the consumer through new techniques such as blogging, online video, even to mobile phones. read more »

10/26/2011      Microwooing: Creating Arts Relationships

Data mining for new customers on the web is not as tricky as you might think--forget trading lists with other organizations, lets look at how we can dive deep into discovering where our potential customers are lurking. read more »