Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Lesson: 5

Image is Everything


Why do some photos get run in the papers, and others ignored.  What makes a good logo for a show or performance?  In this lesson we'll discuss Photos, Logos, and Design for your Arts Organization.

Online Press Room

When it comes to Arts online pressrooms and media relations sites, journalists have simple expectations of companies they're researching or whose executives they need to reach. Through a single site, they want to find press releases, be able to search for the information they need, find photos, and have access to read more »

The Advance Photo

How important is a good photo of your event? Let's do some math:

A 6x6 (3 col by 6 inches--the size of the above photo) advertisement in the Cincinnati Enquirer in the Sunday Paper is going to cost you $210 per square inch, or a total of $3,780.00 plus design expenses.  read more »

Set your Style

If your arts organization does not already have a style guide, it is time to create one.

Style guides are the marketing bible from which all of your design elements (brochure, web site, business cards, programs, etc) all spring from.

At the very least it needs to include:
read more »

Your Organization Logo

Your Organization Logo

This is a must.  Your oganizational logo should appear as often as possible to help build brand awareness, on advertisements, brochures, website, business card, etc.

Your logo is one of the most valuable assets of an arts organization: an effective logo can mean more read more »

11 tips for Using Photos and Graphics

If you're pitching stories about your company to the media, but photos are an afterthought, you could be missing fabulous opportunities for publicity.

Journalists say a good photo can move your article from the back of a magazine to the front. Photos can be the deciding factor when you're pitching read more »

Whats in a Name?

Everyone knows that if you are going to operate a business in today's world you need a domain name.  It is advisable to look at the domain name selected as other see it and not just as you think it looks.
Failure to do this may result in situations such read more »

Using Photoshop for Advance Photos

Photoshop is an effective tool for changing advance photos into "theatrical" photos. read more »