Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Lesson: 7

Changing Channels: Blogs, Podcasts, RSS, and Online Video


Gone are the days when Arts Marketers had to rely on television and print to carry their message. Now, you can send your message directly to the consumer through new techniques such as blogging, online video, RSS, podcasting, and more.

Blogging for the Arts

The Good, The Blog, the Ugly

Although Blogging (short for Web log) has been around since 1994, the majority of users were UberGeeks who published and read on Usenet groups, webrings, and personal home pages.

Jason Hurwitz will speak about his experience with his blog.

It wasn't read more »

RSS: Join a Syndicate

RSS stands for Really Simple Syndication (also called Rich Site Summary), and can be used for the publishing of your information to other sites quickly and easily.

For example let's look a news feed that I am consuming on this site.

In the typical scenario of using read more »

Arts Podcasting

What is Podcasting?
Podcasting is the method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds (RSS/XML Files), for playback on mobile devices and personal computers. The term, coined in 2004, combines "iPod", a popular portable audio device, and "broadcasting."

The term podcast, read more »

Online Video Content

Online video has been around since the early days of the web, it just really, really sucked.

Low bandwidth, slow processors, and horrible video formats (think Real Player) all but made putting online video on your site a chore that most webmasters simply ignored.  Even when you had a read more »

Promotional Events

I love a good promotion.  It makes my heart soar when I see a clever angle created by a marketer to get me into their doors.  There is a fine line between Marketing and Public Relations—especially in the arts—and this read more »