Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Lesson: 9

Going Viral, Going Mobile


Viral Marketing was first coined for Hotmail, which included their little tag at the bottom of each email message--now Viral Marketing is one of the most sought after phenomenas on the web. But are they truly accidental, or can they be planned? Also, how can patrons take your information with them on the road?

What is Viral Marketing?

Actually, there seems to be some real debate about what exactly Viral Marketing is and is not.

The Wikipedia offers this definition:

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through self-replicating viral processes, read more »

The Six Simple Principles of Viral Marketing

The Classic Hotmail.com Example

The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:

  1. Give away free e-mail addresses and services,
  2. Attach a simple tag at the bottom of every free message sent out: "Get your private, free read more »

SMS: The New Email

We live in a world of communication.  After the events of 9/11 it took approximately 5 hours for 98% of the U.S. population to be aware of what happened.  Just 100 years ago, it would have taken an estimated 3 months to reach that same population figure.

Nothing defines our read more »

Viral Envangelism

Sure, Buzz marketing and WOM campaigns may be fun to try to pull off--but never, ever forget your base.  The main reason you exisit is due to the support of your donors and subscribers.  Use these people to help promote your season--after all, they are your most ardent supporters.

CONNECT WITH read more »

Viral Marketing in the Arts

So how can we use Viral Marketing in the arts? Here are a few examples:

Animated Greeting Cards
Animated Greeting Cards for your arts organization are a great way to spread the message about what shows you are doing, as well as a way to increase your email list.   Since read more »

Web App/Native App

A native iPhone application is best for your Arts Group if …

• You want to take advantage of the features built into the iPhone itself. Built-in features such as motion detection, voice detection, camera and GPS are some of the things that make the iPhone so hot and at read more »