Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

Skip Repetitive Navigational Links

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Bad Navigation

 

People are set in thier surfing habits, any changes that you make in those habits will create frustration--and possibly even loss of sales.

These include:

• Opening new windows
• Disabling back button
• Using frames
• Changing top navigation menus
• No home button
• Changing link formats
• No search box

Lets see some examples: Clicking on Link will open New Window
http://www.moma.org/exhibitions/2001/workspheres/index.html

http://www.mxyplyzyk.com

http://art.yale.edu/

http://www.usabilitynet.org/home.htm