Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Failure to Capture Email Address/Facebook Fan


We will be discussing email campaigns during our next lesson, but for now know that a very large mistake made by many non-profits is not capturing and email address from the user when they visit.

Not only is email the most cost effective way to promote your arts event, but you have the opportunity to create a specific and targeted list---they are visiting your website, they are obviously interested in what you offer!

• Lack of a sign up box for an e-offer or newsletter
• Lack of a privacy policy that includes quantities of mailings users can expect

For example:

Sign up for our E-Newsletter

as opposed to:

Get tips, news, and discounts every month!
Sign up now, and subscribe anytime:

How hard is it to put in a Like Box for a Facebook Page? For example,

Facebook Like Box