Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Beat the Spam Filter and Get Read

 

All emails go through a user series of tests.

• Spam filters on the server side that “score” each email to see if it should even be delivered.
• If it gets through the Spam filters, and into the in box the user reads the subject line.
• If still intrigued, they will look at the from address.
• If still interested, they will open and scan the first 1/3rd of email.
• If still interested, they will scroll to the end.
• Most at this point will either delete or keep.
• If they keep, they will go back and read the email and perhaps click to the landing page.

Beating the Spam Filters
• Ask patrons to add you to their address book.
• Try to avoid the “Magic Words” that trigger Spam filters. (see list)
• Sign up for Hotmail Account, Yahoo Account, MSN Account, and test send your message, and see if it is delivered or sent to the Junk folder.
http://www.enetplace.com/spam-checker.html
Visit  here and tryout your own Spam Score.