Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

Skip Repetitive Navigational Links

Please login

 
     
 

The Can-Spam Law

 

The Can-SPAM Law

The Can-SPAM law is actually quite vague, and has very little teeth in terms of prosecution.  But, it really has three main “features” that should be obeyed:

Anyone can request to be taken off your list—and you must honor this request within 10 days.  Every email sent must have this unsubscribe link.

If you don’t have “affirmative consent” from all your subscribers, you must label your email message as commercial or have a “Non-Confusing” subject line.

You must list your postal address on all outgoing email.