Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Email Campaign Final Thoughts


Final thoughts

Don’t be afraid to split your lists—and try different tactics to see which has the better response.

• Don’t get into the habit of “sending out a newsletter” each week just because you can. Make sure the news is interesting to the user. Usually by the third time, your unsubscribe rate will increase.

• Time out your emails 4 weeks in advance so you know what offers are going out when, and combine them with the rest of your Marketing mix.

• Never stop tracking, its how you learn what your subscribers want.