Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Online Press Room


When it comes to Arts online pressrooms and media relations sites, journalists have simple expectations of companies they're researching or whose executives they need to reach. Through a single site, they want to find press releases, be able to search for the information they need, find photos, and have access to company PR representatives.

Your Online press room should include:

• Press Releases (viewable on web as well as downloaded in Word or Text format)
• Press Contact Information (who they need to call 24 hours to get a quote)
• Photos (thumbnails, Web Ready, High-Res) with Captions
• Calendar Listings
• Staff Biographies and Photos

Register or not Register
Some press rooms require that you register to view the information, this is a choice of the organization.

Benefits of Not Registering
• Everyone has access to images or news when they need it
• Open to everyone

Drawbacks of Not Registering
• Not having contact information from users for follow-up
• Not being able to track users

Some Good Examples of Pressrooms
PBS Pressroom

Intel Corporation Pressroom