Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

Skip Repetitive Navigational Links

Please login


Bloat/No Mobile Version


There is nothing worse then waiting for information--especially if that information comes at the sacrifice of "design".  Get your information into the hands of your patrons quickly.


 Your HTML Pages Should be no more than 195 KB complete
 They need to start displaying (not loading) in less than 10 secs on a 33.3 KB
 Pages Should not be overloaded with Graphics
 Test your website on a dial-up Modem

Test your website for load times:


• Kill Images or Limit to one Small Image
• Directions Link and Contact Link Priority on Home Page
• Ability to order/reserve tickets a BIG plus
• Anything more than 2 Paragraphs Will Not be Read
• Should be able to navigate the site with one hand


  • There will be 788 million mobile-only Internet users by 2015.
  • Global mobile data traffic will increase by a factor of 26 by 2015 - 60% of visitors will be on Mobile.
  • Average smartphone usage doubled: 79 MB per month, up from 35 MB per month in 2009.
  • Millions of people around the world have cell phones but no electricity, and by 2015 a majority in the Middle East and Southeast Asia will live "off-grid, on-net."

Source: Global Mobile Data Traffic Forecast

Too much

From previous student Brian Franko:

What the hell is up with Milk?