Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Lack of Archiving


Archiving is simply moving your outdated information to another location on your site so that users may still reach it.  Archving your information is important for many reasons, but mostly it helps build up the history of your organization online.

In addition:

• Prevents you from deleting pages and links from Search engines
• Makes it impossible to find previous information on an exhibit or performance