We will be discussing email campaigns during our next lesson, but for now know that a very large mistake made by many non-profits is not capturing and email address from the user when they visit.
Not only is email the most cost effective way to promote your arts event, but you have the opportunity to create a specific and targeted list---they are visiting your website, they are obviously interested in what you offer!
• Lack of a sign up box for an e-offer or newsletter
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as opposed to:
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How hard is it to put in a Like Box for a Facebook Page? For example, http://www.facebook.com/ArtManagers
Facebook Like Box