Send Dates and Times to send your email
Best times/days for Emails to be read:
1 PM to 3 PM
Tues, Wed, Thurs
• Inbox tends to be clean.
• Most people use work accounts.
• There is an lull-after lunch when they are not quite ready to get back to work.
• Friday and Monday have become our busiest days.
Track, Track and Track some more.
You need to keep a running campaign report for every email campaign. Which includes the following info:
Open Rate (Avg: 32%)
Bounce Rate (Avg: 5%)
Click-Through Rate (Avg: 2%)
Unsubscribe Rate (Avg: 1%)
Immediately remove Unsubscribes, and keep an eye on bounces.
A clean list is a cost effective list.