They are boring, dull, and probably the MOST important job of the Arts PR Guru.
I am speaking of Calendar Listings, affectionately known as the ABC listings. Nearly 90% of your day of single ticket sales are going to come from a patron trying to find out "what is going on this weekend." It is YOUR job to make certain that every performance/opening at your venue is listed with the correct date/time/price etc.
Where to place your information:
• Newspaper Listings
• Convention and Visitors Bureau Booklets
• Magazine Listings
• Online on your Website
• Online at any tourism/city site
• Online at any Newspaper/Magazine Site
Some newspapers have made it even easier by allowing you to enter your event information online: