The arts are a "human" experience. It is the live interaction between the artist and the audience. As our society moves more and more towards technology, the arts will be more important then ever.
To help illustrate this point, I wish to talk about a production of Big River. Which demands that a raft moves around the stage throughout the production. The raft overwhelmed patrons, articles were written about it and it got as much buzz as the actual production! People speculated that we spend thousands of dollars on this technology marvel--but in the end all it was was a guy in a wheelchair, covered by boxes. The raft never missed a cue, never crashed, and could go anywhere on stage.
Yes, there was a technological answer to the problem, but in the end it was a human who was much cheaper, and much better, then any tech solution.
Successful arts groups will "humanize" technology by delivering an experience where the technology is transparent to the consumer. Products, services and communications fashioned around patron behavior,instead of the ideals of a programmer, will win consumers.
My friend Steven call the opposite of this "Coder A" -- I am not sure where the term came from, but it seems to fit. It is when you are trying to use a site or technology that meets the need of the developer--not the user.
I should be able to visit your website, purchase a ticket easily, and select my seat. Just as if I was dealing with a human on the other end. Always remember that in whatever technology you use, if 100% of your patrons can't use it easily and effectively--it probably wasn't worth the purchase.