Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

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Viral Marketing in the Arts

 

So how can we use Viral Marketing in the arts? Here are a few examples:

Animated Greeting Cards
Animated Greeting Cards for your arts organization are a great way to spread the message about what shows you are doing, as well as a way to increase your email list.   Since patrons are using thier own resources (an email contact list) to send the message

Here is one that Jordan LaSalle suggested:
http://www.elfyourself.com/?userid=ce1115100214e76a15c16c1G06121920

Games and Tools
Getting people to visit your site to create "something" and then share it with friends is a fine example of Viral Marketing. Check out this interesting idea to push a surrealist exhbit:
http://www.wadsworthatheneum.org/painter/

You can read the results from this campaign here:
http://www.marketingsherpa.com/vas2006/4.html

Or, a Danish Museum also used this approach:
http://www.archimuse.com/mw2006/papers/devet/devet.html