If the internet boom has taught us anything, is that people want to participate in the world around them.
Whether actively creating content such as blog posts, tweets, or status updates -- or even video and audio files -- there seems to be an overwhelming desire to "share their voice" with the rest of the internet.
Consider your daily activities online -- you read, you comment, you consider, you create.
Our current art structure is actually rather passive, you sit and watch, or you sit and listen. It is one way communication -- which doesn't appeal to this new generation of active participants.
So how do we make the arts important again? 50 years ago it was the artists who worked to get a new message out there -- now, anyone with an internet connection can do it just as easy -- and reach an audience.
As arts administrators, we need to rethink a few things. We need to ask ourselves WHY we are doing this, and WHO we are doing it for. And most importantly, HOW do we get more people involved.